The Virginia School Boards Association (VSBA) engaged Dorazio Communications to help clearly articulate its role, mission, and value to stakeholders across the Commonwealth. The goal was to create accessible, engaging tools that explained who VSBA is, what it does, and why it matters.
Our Approach
We designed a distinctive event sub-brand that applied seamlessly within
We developed a concise introductory video paired with a refreshed website experience to present VSBA’s mission in a clear, approachable way. The video answers a foundational question—“What is the Virginia School Boards Association?”—using straightforward messaging and visual clarity to support understanding across diverse audiences.
The website complements the video by organizing information intuitively, reinforcing credibility, and highlighting VSBA’s leadership, advocacy, and support services for school boards statewide.
Video & Digital Experience
The video and website were designed to work together as a unified communications system:
The video serves as a high-level introduction and orientation tool
The website provides depth, resources, and ongoing engagement
Consistent branding ensures clarity, trust, and recognition
This integrated approach supports both first-time visitors and long-term members.
