Dorazio Communications partnered with Orange County Economic Development & Tourism to deliver a community-centered marketing initiative focused on supporting local businesses while increasing tourism interest in the county. Through the Enjoy Orange and Orange Uncovered campaigns, the goal was to spotlight the people, places, and stories that define Orange County—driving both local engagement and visitor curiosity.
The campaigns combined authentic storytelling with strategic distribution to create content that felt approachable, informative, and deeply rooted in community pride.
Our Approach
To connect meaningfully with residents and visitors alike, we leaned into real voices and real stories. Rather than relying on generic promotional messaging, Dorazio Communications developed a high-quality video-driven approach that positioned Orange County as vibrant, welcoming, and full of hidden gems.
For Enjoy Orange, the focus was on normalizing and celebrating shopping local by highlighting small business owners and their personal stories. Orange Uncovered, was about discovery—using high-quality video to tell interesting and playful stories to spark visitor interest.
Each campaign was unified through consistent branding, clear calls to action, and a strong emphasis on authenticity.
Campaign Execution
The campaigns were executed across multiple platforms and touchpoints to maximize reach and impact:
Professionally produced interview-style video content
Campaign branding aligned with the Enjoy Orange initiative
Landing page support directing traffic to the local business directory
Social media content for Small Business Week and ongoing promotion
Promotional signage and supporting visual assets
PR support for campaign launches
The first Orange Uncovered tourism series consisted of six videos, each highlighting a unique aspect of Orange County’s culture, history, and attractions. The second series consisted of three episodes around bourbon creator Elijah Craig, an Orange County Baptist preacher whose experiences influenced James Madison.
