Here’s the Beef was a farm-to-table competitive cook-off created to spotlight local chefs, sponsors, and agribusiness as part of the Love Louisa tourism series. Dorazio Communications developed a bold, cohesive promotional system to drive awareness and attendance across multiple channels.
Our Approach
We designed a distinctive event sub-brand that applied seamlessly within the existing Love Louisa identity while establishing its own strong personality. Inspired by Western iconography, the logo and visual system set a confident, playful tone and proved versatile across social, print, and web applications.
The campaign focused on clarity, energy, and recognition—highlighting chefs, venues, sponsors, and event details in a way that felt approachable and community-driven.
Campaign Execution
Deliverables included:
Event logo and sub-brand system
Social media campaign with baseball-card–style graphics featuring chefs, sponsors, and players
Digital web ads placed in local community news outlets
Print advertising adapted quickly for short production timelines
Each asset was designed to work independently while reinforcing a consistent visual language.
Impact
The Here’s the Beef promo provided the Louisa County Chamber of Commerce with a flexible, high-visibility event brand that elevated a local experience into a recognizable tourism draw—supporting agribusiness, local venues, and regional engagement.
