Love Louisa is a partnership-led tourism campaign developed to increase visitation to Louisa County and the Lake Anna resort area. Grant-funded by the Virginia Tourism Commission, the initiative required a recognizable, emotionally resonant brand supported by a flexible digital and graphic system.
Our Approach
Dorazio Communications developed a warm, approachable brand inspired by the idea of a handwritten postcard from a destination—personal, memorable, and authentic. The logo blends influences from Virginia’s For Lovers campaign and Euro-style travel decals popularized by OBX tourism, creating a mark that feels both familiar and distinct.
We delivered a cohesive identity system supported by a purpose-built website, graphic assets, and ongoing strategic guidance to ensure consistency across partnerships and promotional efforts.
Brand Identity
The Love Louisa logo pairs bold typography with a handwritten script, reinforcing the campaign’s personal tone and sense of place. Designed for versatility, the mark translates seamlessly across digital platforms, print materials, signage, and merchandise—ensuring strong recognition and ease of adoption by partners.
