Fluvanna County engaged Dorazio Communications to develop its first full-scale tourism marketing program, starting from the ground up. The objective was to position Fluvanna as an accessible yet inspiring destination—appealing to both residents and city-based visitors seeking outdoor experiences, culture, and community.
The result was “Find Fluvanna, Find Your Flow”—a campaign rooted in discovery, movement, and positive energy, supported by a cohesive brand system, compelling visuals, and a flexible digital presence.
The Challenge
The challenge was to:
Create a distinctive, welcoming destination identity
Appeal to outdoor-minded day-trippers while retaining small-town authenticity
Organize diverse attractions into a clear, usable structure
Build a brand system that could scale across print, web, signage, and merchandise
Our Approach
Research positioned Fluvanna as a day-trip destination for outdoor-focused visitors, shaping a brand that feels natural, approachable, and refined. Earth-driven colors, organic forms, and a sense of movement informed the visual language, with messaging clarity established before design.
The unifying idea, “Find Your Flow,” reflects Fluvanna’s rivers, landscapes, and the ease of discovery visitors experience throughout the county.
The Find Fluvanna identity pairs a flowing, river-inspired map pin with a flexible system designed to work seamlessly across digital and physical touchpoints. Clean typography and authentic photography—capturing outdoor recreation, agribusiness, arts, and community life—anchor the brand in real experiences.
The website serves as the campaign’s discovery hub, organizing attractions into clear categories and guiding visitors effortlessly from inspiration to exploration.
Result: Fluvanna County’s first unified tourism brand, built to support long-term economic development and destination growth.
